Smart Rewards Is Changing as of 4/30/14


Why is Market Street no longer going to have the Smart Rewards program? Will there still be a rewards program?

We still have a rewards program, but we made it easier and simpler for you, our guest. You will no longer have to keep up with your points or convert points for a reward. We will email relevant deals and offers to you based on what you shop for and what is important to you! Plus, you will find new digital coupons you can load to your Rewards account for additional savings. Additionally, we will have sweepstakes, contests, and continuity programs (similar to knives and cookware) throughout the year to participate in with the Rewards Program.

What happened to my Smart Rewards points? Why did those and my reward options disappear?

We’ve made our new Rewards program even easier! You will not earn points after April 29, 2014 but you will not lose any points you earned up to that date. You can redeem your points for rewards through May 20, 2014.

I have points on my Smart Rewards account, but I don’t see the option to use them for a reward. Why? 

After April 30, 2014, we will only show the Smart Rewards option on the kiosk if the guest has the minimum balance to redeem for a reward. For example, if the lowest value reward is 30 points and a guest only has 25 points, we will not show the reward option on the kiosk, online, or the mobile app. Beginning May 20,, 2014 we will not display the reward option to any guest.

When will rewards selected between April 30, 2014 and May 20, 2014 expire?

All rewards selected between April 30, 2014 and May 20, 2014 will expire on June 14, 2014.

If I have a Smart Rewards card, do I have to get a new card for the new program?

If you are enrolled in Smart Rewards as of April 29, 2014, you are automatically enrolled in the new Rewards Program. We will continue to honor your Smart Rewards card, and you can use your alternate ID when you check out as well.

Do I have to turn in my Smart Rewards card?

We will continue to accept your existing Smart Rewards card in the new Rewards Program. No need to return your card to us!

What will happen if I don’t redeem my Smart Rewards points?

Any points earned up to midnight on April 29, 2014 will expire on May 20, 2014. You will have an opportunity to use your points on great offers but all points must be redeemed by May 20, 2014. 

What happens to my Smart Coupons?

Your Smart Coupons will expire on the date that is reflected on your account.  Please view your account on the mobile app, online at or on the in-store kiosk to confirm the expiration date.

If I’m enrolled in Smart Rewards do I need to enroll in the new Rewards Program? Do I need to set up a new online account?

If you have a Smart Rewards account you are automatically enrolled in the new Rewards Program on April 30, 2014.You do not have to set-up a new online account, but if you currently do not have an online account, you will need to set up one to participate in the Rewards program.

If I no longer earn points, why do I still need to provide my alternate ID when I check out?

The Rewards Program will deliver deals and offers to you based on what you shop for and what is important to you! Plus you will use your account to access digital manufacturer coupons and participate in promotions throughout the year.

Will I still be able to get a fuel discount?

We will have fuel promotions, at select times throughout the year. Participating stores may vary.

Will you still run promotions like Cookware?

Yes, we will still run promotions such as cookware. You will need to be enrolled in the new Rewards Program to participate.

Will I still get a weekly e-mail offer in the new Rewards Program?

The new Rewards Program will send offers to you in your weekly email. Offers will be based on your purchase history. 



What is Smart Rewards?

Smart Rewards is designed to recognize, reward and say thank you to our loyal guests. Each time you use your Smart Rewards card you will earn 1 reward point for every dollar you spend on eligible purchases, plus bonus points on specially marked items throughout the store. When you accumulate enough points you can go online and convert your points for rewards that are automatically credited to your account. In addition to rewards, you will also receive great offers, special savings, contest notices and more, all for just doing what you are already doing. Shop. Earn. Save. It’s that easy.

How do I enroll?

It’s easy. Stop by your nearest DFW Market Street and sign up at one of our enrollment Smart Rewards Kiosks inside the store. It takes just a minute to enroll, receive your cards/key tags and be on your way to earning your first reward.

Who can enroll in Smart Rewards?

Smart Rewards is open to anyone who shops at Market Street in DFW. Market Street Team Members are also eligible to participate in the program.

What is an online account?

Your online account allows you to access all the features and benefits of the Smart Rewards program.  When you create your online account, you can manage your member information, check points, convert points to select rewards, track Smart Coupons earned, sign up for special offers, and more.

How do I set-up an online account?

If you signed up for Smart Rewards prior to August 15, 2012 and need to set-up an online account, log on to or visit our in-store Smart Rewards Kiosk and follow the instructions. You’ll need the number located beneath the barcode on your card or key tag to complete your enrollment and the phone number you provided when you enrolled. When you complete your enrollment online, we will automatically credit 100 Bonus points to your account.

If you signed up for a Smart Rewards card after August 15, 2012, you created your online account when you enrolled.

As of August 15, 2012, you must have an online account to be able to view, select and redeem your points for Rewards. Your online account will be set-up during the enrollment process. 

When I enroll in Smart Rewards, why do I need to provide you with my address?

Our program is household-based, so we need to know which cards belong to which households. One way we may communicate is through customized offers sent through the postal service. You can always control if, how, and when we communicate with you. Once you set up your Smart Rewards account online, you have the option of choosing how you want to receive communications from Market Street. You can select postal mail, e-mail, or even text messages. If you don’t want us to contact you at all, you can “opt-out” of receiving communications at any time. Just keep in mind that if you do, you won’t receive any of the special offers, savings, and other information that are benefits of being a member.

Why do I receive a message such as my account is invalid or my phone numbers don't match when attempting to create my online account?

If you enrolled in Smart Rewards within the last 24 hours the system may not yet recognize your account. If this is the case, please try again a little later. If not, please contact Guest Services at 1-855-762-7880 for assistance with your account.


When can I start earning points?

You can start earning points the first time you use your enrolled Smart Rewards card or key tag. Just present the card or provide your alternate ID to the cashier when checking out and start earning your rewards for any eligible purchases -- it's that simple.

How will I earn points?

You earn points just by shopping at Market Street and using your Smart Rewards card:  one point earned for every one dollar spent on eligible purchases at Market Street in DFW.

What items qualify for earning points and what items don’t?

You will earn points on all in-store purchases except the following items:
  • Fuel
  • Gift cards
  • Tobacco
  • Federal, state and local taxes
  • Money orders and funds transfers
  • Utility payments and comparable items and transactions
  • Lottery tickets
  • Returns, credits and refunds
  • Coupons, discounts and other promotional offers
  • Postage stamps
  • Any other products sold at face value as a convenience for our guests

Why can I not redeem rewards for certain items?

We cannot reward certain purchases such as beer, wine and tobacco because of state law, so Smart Rewards points cannot be used in connection with purchasing these products. Please note that Market Street reserves the right to exclude additional items at any time during the program. Points may be deducted for the equivalent amount of any returns or credits. Points are earned on out-of-pocket prescription costs only. Points are not applicable to prescription drugs paid for in whole or in part by any insurance plan, federal or state government programs (e.g., Medicare, Medicaid).

How do I know how many points I have?

Every time you make a purchase with your Smart Rewards card, simply check your receipt to see how many points you earned for that transaction. Your receipt will also show  how many you’ve accumulated to date as well as any points that are due to expire.  Also, once you’ve created your online account, you can log on any time to check your points.

How long does it take for my points to show up online after I have made a purchase?

Please allow approximately 1- 2 hours for points to be added to your online account. If you have just enrolled in-store, please allow up to 24 hours after for your points to show up on your online account. Again, you must first complete your enrollment online at to view your points.

If I forget my Smart Rewards card, can I still earn points?

Yes. When you enroll in Smart Rewards, you will be asked to provide a phone number that you can also use as your alternate ID at checkout, in case you don’t have your card or key tag. Provide this phone number to the cashier at checking out, and you’ll get full credit for your transaction, just as if you had scanned your card or tag.

Is there a limit to how many points I can earn?

There is no limit to the number of points you can earn.

Is there a limit to how many points I can redeem at one time?

There is no limit to the number of valid points you can redeem at one time.


How do I choose, receive and use my Rewards?

Simply go to, log onto your Smart Rewards account, and click on the “Choose Your Reward” tab.  If you don’t already have an online account, just follow the simple instructions to create one. You can then select from the current available Rewards. Simply click to add a Reward to your account. When you do, your points balance will be automatically deducted based on the Reward selected. You can redeem your reward on your next visit to Market Street.

Do I have to have my Smart Rewards card to receive my Fuel Discount?

If you are paying at the pump, you must swipe your card through the card reader at the pump, or enter your member ID number (found on the back of your card or key tags) to receive your Fuel Reward discount. If you are paying with the attendant and don’t have your card, you can provide your member ID number from the back of your tag or your alternate ID (phone number) to receive your discount. The Fuel Discount can be redeemed at any DFW Market Street Fuel Station.

What is Coffee Rewards and how do I join it?

Just buy a cup of coffee or tea at Market Street with your Smart Rewards card and you will be automatically enrolled to earn Coffee Rewards.  Once you buy 10 cups, your next cup is free.  Keep track of your Coffee Rewards on your receipt or in your online account.


How do I know what is going on with the program or get the most up-to-date information?

We communicate program information in a number of different ways:

You can visit to access Smart Rewards online.

If you’ve created your online account with a valid email address and opted in to receive email from us,  you can be assured of receiving the most current information about the program. You can also use your online account to check your points and rewards, and receive special offers and values just for members.

Can I access my Smart Rewards account online and in-store?

Yes. Once you have completed your Smart Rewards enrollment online at, simply log in and enter your user name and password to access your member page. You can also access your account information in-store by visiting our Smart Rewards Kiosk. Simply scan your card or key tag, or enter the user name and password you created online to access your account.

How do I create my online account?

It’s easy and takes just a minute.  Simply go online or visit our in-store Smart Rewards Kiosk and click on the “View Account” button.  Follow the instructions, complete the information required, submit, and you’re done.  It’s that easy.  And when you do, we’ll add 100 Bonus Points to your Smart Rewards account!

How do I view my online account?

Simply go online or visit our in-store Smart Rewards Kiosk and scan your Smart Rewards card, or login with your user name and password. If you don’t have an online account and are using one of our Smart Rewards Kiosks and have not created your online account, you will be prompted to create one.

What happens if I have a new address, phone number or email?

You can change your mailing address and other information by:

  • Updating your profile at,
  • E-mailing us at, or
  • Contacting Smart Rewards Guest Services toll free at 1-855-762-7880.

How can I update my password?

Visit and go to Smart Rewards. On the login page in the upper right corner, click “Forgot Password" and follow the instructions to create a new password.

How can I update my email?

Visit and log into your online account.

I am not receiving my Smart Rewards email?

Visit our Email Tips for solutions on how to ensure we reach your inbox.

Do you share my personal information with anyone, including my transaction history?

United Supermarkets, L.L.C. will not share any of your personal information with any third parties, except to the extent necessary to administer the Smart Rewards program. United Supermarkets, L.L.C. does not knowingly sell, license or rent any guest information to outside parties for any purpose. For more information, please see our privacy policy at

Is there someone I can speak with if I have questions?

Sure, you can always stop by your nearest DFW Market Street and visit Guest Services. You can also contact our Smart Rewards Guest Services line toll free at 1-855-762-7880.

Can I exit the program or stop communications?

Yes, you can do so at any time. If you decide to end your participation or want to stop receiving promotional communications, you can do one of the following:

  • Update your profile at Remember, you must first complete your enrollment online before you can access your information.
  • E-mail us at,
  • Contact Smart Rewards Guest Services toll free at 1-855-762-7880, or
  • Visit Guest Services at your local Market Street.

Is my Smart Rewards card good at all Market Street stores?

Your Smart Rewards card is good only at DFW area Market Street stores. Locations outside the DFW area are excluded from this promotion at this time.

Do I have to use my card to get weekly sale prices?

No. Smart Rewards is designed to recognize and reward our guests for shopping at Market Street. You don’t have to be a member or use your card to get our weekly ad prices. On occasion, we may offer specific deals and special values only for Smart Rewards members; however, these are always in addition to the weekly sale prices available to all our guests.


Can I use manufacturers' coupons when I'm shopping with my card?

You can always use coupons when you shop at Market Street; however, your points will be calculated on the purchase total of eligible items after your coupons have been deducted.

Can manufacturer coupons be added to the card?

At this time, manufacturer coupons cannot be added to the card and will need to be printed.

How can I receive digital coupons from Market Street?

Currently, digital coupons, including Smart Coupons, are only available to Smart Rewards members that have chosen to receive email from Market Street. Guests who are not members in Smart Rewards will still need to print their coupons.

Do I have to print anything?

No. Digital offers do not have to be printed in order to be redeemed. There’s no paper, no printing, no clipping!

Do I have to bring anything to the store?

With digital coupons, you do not have to print anything. You don’t even have to bring your card if you have enrolled with a phone number as an alternate ID.

How do I redeem my offer?

Simply present your Smart Rewards card or use your phone number at check out. It’s that easy.

Can I redeem a digital coupon more than once?

Digital coupons can only be redeemed one time per Smart Rewards card.

When I click the link to add the coupon to my card, I get a message that the offer has already been loaded to my card. What does that mean?

Digital coupons can only be added to a Smart Rewards card one time. If you received this message, the offer has already been added to your card. You can log into your online account to see what offers are available on your card.

Do the digital coupons expire?

Our digital coupons expire at different rates, depending on the offer. When you add the coupon to your card, the expiration date will be on the confirmation page. You can also see the expiration dates on the Smart Coupon tab of your online account.

Can I print a list of the coupons on my card?

When you log into your online account, you can print a list of all of the digital coupons on your card.

How long does it take until my coupons are active on my card?

Coupons are generally available within a few minutes but can take up to an hour before they can be used in the store.

Can I use my digital coupons at any Market Street store?

Yes. You can use your digital coupons at any DFW Market Street.